Combining art & logic
We think every project deserves a thoughtful approach and attention to detail. That’s where the creative part begins and the logic continues – with a tuned-in ear, collective research, lots of focused energy, some brow furrowing, a walk in the fresh air – all of this proceeds picking up a freshly sharpened pencil and opening the sketch pad.
When the scope of a project is broad we set up a conference meeting or phone call to develop a message strategy. This interview ensures that we have adequate information about your target audience, your goals, your timeline, and your overall intentions so we can deliver “spot-on” results.
Managing the process
If the project requires special expertise, WileyDesign doesn’t hesitate to call in collaborative partners to assist with brand strategy and marketing, copy writing, website programming, video/photography, printing, displays and signage – with the intention of providing clients a polished, cohesive result.
Expectations, ethics and value
WileyDesign’s top priority is to exceed expectations by developing a
successful design campaign and an enjoyable working relationship.
the process
Did You Know?
Dr. Kenneth M. Heilman, professor of neurology at the University of
Florida, notes that during creative thought, the neurotransmitter
norepinephrine is greatly reduced. Norepinephrine is associated with
long-term memory retrieval, so its reduction during creative thinking
helps the brain to forget what it already knows. In this way, novel
connections and new ideas are more likely to be discovered.
Downloadable Files:
Communicating With Color
WileyDesign Message Strategy